Signature Products Group designs, develops, manufactures and distribute licensed products for some of the best outdoor recreation brands in the world.

At Signature Products Group, I conceptualized and designed packaging and temporary retail displays for licensed retail products for outdoor brands such as Browning, Under Armour,
Mossy Oak, Realtree, Huk, and the company-owned brand Black Rhino Tools. I worked closely with the Sales Team and Category Managers to source, design, and implement semi-permanent display programs. The display solutions utilized common structures, switchable graphics, and merchandising components for different retail markets. The retail markets included Apparel, Accessories, Bags & Packs, Footwear, Paper Products, Pet Products, Automotive Products,
Socks, and Hand Tools.

I co-managed the build of two large eCommerce websites with contracted developers, provided content management, and consulted with a premier digital agency to optimize the websites. To help balance brand equity and representation between categories, I was also involved
with Trade Show Booth Design, Marketing, and Graphic Design.

Packaging & Displays

o Design and Production File Preparation for Corrugated Displays and Retail Packaging
o 3D Concepts for Retail Displays & Packaging for Licensed Products
o National & International Sourcing for Corrugated Displays and Semi-Permanent Displays

Web & Ecommerce
o Content Management and Deployment of Visual Assets for SPGoutdoors.com, BlackRhinotools.com, and browningpacks.com landing page.
o Content Management for Seasonal Promotions and Marketing Campaigns