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Signature Products Group

Licensed Products for Outdoor Adventure Brands Desktop Preview


Signature Products Group designs, develops, manufactures and distribute licensed products for some of the best outdoor recreation brands in the world.

At Signature Products Group, I conceptualized and designed packaging and temporary retail displays for licensed retail products for outdoor brands such as Browning, Under Armour,
Mossy Oak, Realtree, Huk, and the company-owned brand Black Rhino Tools. I worked closely with the Sales Team and Category Managers to source, design, and implement semi-permanent display programs. The display solutions utilized common structures, switchable graphics, and merchandising components for different retail markets. The retail markets included Apparel, Accessories, Bags & Packs, Footwear, Paper Products, Pet Products, Automotive Products,
Socks, and Hand Tools.

I co-managed the build of two large eCommerce websites with contracted developers, provided content management, and consulted with a premier digital agency to optimize the websites. To help balance brand equity and representation between categories, I was also involved
with Trade Show Booth Design, Marketing, and Graphic Design.

Packaging & Displays

o Design and Production File Preparation for Corrugated Displays and Retail Packaging
o 3D Concepts for Retail Displays & Packaging for Licensed Products
o National & International Sourcing for Corrugated Displays and Semi-Permanent Displays

Web & Ecommerce
o Content Management and Deployment of Visual Assets for,, and landing page.
o Content Management for Seasonal Promotions and Marketing Campaigns

Graphic Design | 3D Render | Layout

Packaging & Displays

Design | Management | Social


Trade Show Booth | Retail Concepts



I worked with a phenomenal team at SPG, without them, these opportunities wouldn't have been possible.

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