Founded in 2003, The Closet Trading Company is Southern California's premier resale and consignment destination offering a carefully curated collection of your favorite contemporary brands and designers.

I was brought on to The Closet Trading Company to uplift and modernize the brand appearance in preparation for franchise development. This included creative direction and design of their new Logo, Brand Guidelines, In-Store Experience, and new Website Experience for consumers plus a Franchise Development Website. I helped influence the tone of web content and visual assets and provided tactical assistance during COVID-19 lockdowns to continue the sale of products online.

Corporate Rebranding to prepare for Franchising

o Redesign of Primary Brand Logo and Concentric Collateral

o Brand Guidelines & Store Manual to match FDD

o Creative Art Direction & Design for all Digital & Printed Media

o Influence In-Store Design Experience

o Redesign of Primary Website + Online Store

o Design Franchise Website