Surf Sweets is a Certified Organic Candy Brand that prides itself in allergy friendly offerings. Surf Sweets was acquired by Sweet Candy Company in 2020 and brings with it a new Website, and enhanced branding within the same delicious product offering.

With Surf Sweets (Sweet Candy Company), I oversee the design, creative direction, and execution of brand assets across all touchpoints, including branded campaigns online, consumer packaging & products, organizational events, and user experience across multiple channels. I execute on the design, content of the website, and implement any developmental updates and features. I also provide creative direction and create conceptual designs for contract manufacturing and provide strategic support to sales and marketing by providing visual tools and collateral in Digital & Printed Media, Online (ecommmerce), experiential design, 3D Concepts, Graphic Design, Film/Motion, Video Editing, and more.

Creative Art Direction & Design for all Digital & Printed Media for two consumer brands: Sweet’s and Surf Sweets.

- Direct to Consumer
- Internal, Corporate Brand Collateral
- Trade Show Booth Design

• Packaging & Displays
o Design, Redesign, and Production File Preparation for rigid and flexible packaging
o 3D Concepts for Retail Displays & Packaging for Branded Products and Private Label
o Private Label – Dieline and Art File Preparation

• Web & Ecommerce
o Creative Direction & Designo Content Management for Seasonal Promotions and Marketing Campaigns
o Custom Feature Enhancements/Modifications & Development
- Web Accessibility Enhancements & Quarterly Audits

• Social Media
o Content Design and Management

• Marketing
o Email Marketing Design & Deployment

• Branded Product Lines
o Conceptualize and Design new and updated looks for legacy products.
o Conceptualize and Design modified product lines for retail partners and special programs.
o Conceptualize and Design packaging and graphics for Contract Manufacturing

• Product Photography
o Product Photography and Edits for all Digital and Printed Media, Website Content, and Social Media

• Film & Video Editing
o Video Capture and Editing for Social Media Content, B2B Sales & Marketing Content, and other internal applications.