Surf Sweets is a Certified Organic Candy Brand that prides itself in allergy friendly offerings. Surf Sweets was acquired by Sweet Candy Company in 2020 and brings with it a new Website, and enhanced branding within the same delicious product offering.
With Surf Sweets (Sweet Candy Company), I oversee the design, creative direction, and execution of brand assets across all touchpoints, including branded campaigns online, consumer packaging & products, organizational events, and user experience across multiple channels. I execute on the design, content of the website, and implement any developmental updates and features. I also provide creative direction and create conceptual designs for contract manufacturing and provide strategic support to sales and marketing by providing visual tools and collateral in Digital & Printed Media, Online (ecommmerce), experiential design, 3D Concepts, Graphic Design, Film/Motion, Video Editing, and more.
Creative Art Direction & Design for all Digital & Printed Media for two consumer brands: Sweet’s and Surf Sweets.
- Direct to Consumer
- Internal, Corporate Brand Collateral
- Trade Show Booth Design
• Packaging & Displays
o Design, Redesign, and Production File Preparation for rigid and flexible packaging
o 3D Concepts for Retail Displays & Packaging for Branded Products and Private Label
o Private Label – Dieline and Art File Preparation
• Web & Ecommerce
o Creative Direction & Designo Content Management for Seasonal Promotions and Marketing Campaigns
o Custom Feature Enhancements/Modifications & Development
- Web Accessibility Enhancements & Quarterly Audits
• Social Media
o Content Design and Management
o Email Marketing Design & Deployment
• Branded Product Lines
o Conceptualize and Design new and updated looks for legacy products.
o Conceptualize and Design modified product lines for retail partners and special programs.
o Conceptualize and Design packaging and graphics for Contract Manufacturing
• Product Photography
o Product Photography and Edits for all Digital and Printed Media, Website Content, and Social Media
• Film & Video Editing
o Video Capture and Editing for Social Media Content, B2B Sales & Marketing Content, and other internal applications.